Look.
Your product page, your 3D frame. Every angle.
Ray-Ban
Virtual try-on for eyewear stores
Your frames.
On their face.
Bring your frames to life
with 3D models and virtual try-on.
A closer look
Frame tracked by the LessLens fit engine
The moment shoppers hesitate
They love the frame.
They’re not sure it’s them.
3D
Try on.
On their own face, right in your store.
Choose.
The same frame lands in the bag.
In your bag
Ray-Ban Andy RB4202
Tried onYour store. Your checkout. Your customer.
What the research says
Shoppers who try on
buy more often.
19.8% higher purchase rate per session
From a peer-reviewed study of over 800,000 shopping sessions at a cosmetics retailer. The effect was strongest for less-known brands and pricier products.
Source: Journal of Marketing, 2022
2x conversion after a try-on or 3D click
From Amazon’s data for shoppers who click Virtual Try-On or View in 3D (US, 2022 average). Its Virtual Try-On covers eyewear and shoes.
Source: Amazon seller guide, 2024
Two stores, measured two different ways: the numbers differ, the direction doesn’t. The pilot checks it on your store: we review your own numbers together on day 45.
How a pilot starts
Start with a few frames.
No replatforming. Cost and terms agreed before you commit.
01 Send a few links.
Product pages from your store.
yourstore.com/frames/round-01yourstore.com/frames/square-02yourstore.com/frames/cat-eye-0302 Agree the scope.
Frames, platform, devices. One plan.
Platform✓CheckedFrames✓AgreedDevices✓iPhone · webTimeline✓Agreed03 Run the pilot.
Your frames, live on your product pages.
The LessLens button on a Titanium Optix product page.
Works with your store
Your storefront,
as it is.
A small script and a button on the product page. No replatforming.
LessLens try-on- Shopify
- WooCommerce
- Wix
- Squarespace
- PrestaShop
- Magento
- BigCommerce
- Custom storefront
We confirm your platform, catalog coverage and the setup before a pilot begins.
Shoppers trust LessLens
300 000+
App StoreiOS
“I have ordered my new Ray-Ban after trying on several variants with LessLens. Suits me perfectly, just like when I was trying them on with the app!”
“The glasses look very natural! It’s just like wearing it for real. The interface is super simple. You start the app and immediately see yourself wearing glasses.”
“I’m 70 years old and trying to go with technology. I can’t spend a lot of time in a mall to choose glasses. Glad this application exists.”
“The face recognition was working pretty well. I liked that I didn’t need to upload a photo to see models on myself.”
“Great app, especially when you can’t go somewhere and try it on. Good quality, very nicely fit. Overall love it!”
“This is a really cool app. The glasses are great. It would allow you to see and interact with these glasses before you commit to buy.”
“It usually takes me a lot of time to choose the right pair because of my bone structure, so I was skeptical. Gonna purchase more for my mom and me!”
“The glasses look very natural! It’s just like wearing it for real. The interface is super simple. You start the app and immediately see yourself wearing glasses.”
A little more clarity
Good questions.
Straight answers.
Have a different question?
Let’s talk about your store
What is LessLens?
LessLens is a virtual try-on for online eyewear stores. Shoppers try your frames on their own face, right on your product page: in the browser on computers and Android phones, and in Apple’s AR viewer on iPhone. Plans are priced per frame, with no limits on try-ons (fair use applies). We also make the LessLens try-on app for iPhone, rated 4.6 on the App Store.
Where does the try-on run?
On computers and Android phones, the try-on runs in the browser, with nothing to install; on a computer it can open right in place of the product photo. On iPhone, it opens in Apple’s AR Quick Look viewer straight from your product page. In the browser, shoppers can take a photo with the frame on and send it to a friend or save it. The camera turns on only when a shopper starts the try-on.
Do shoppers’ camera images leave their device?
No. The try-on processes the camera image on the shopper’s phone or computer. LessLens doesn’t receive or store camera images.
How is LessLens different from FittingBox?
FittingBox has the largest ready-made frame library and optical tools such as PD measurement and frame removal. LessLens runs in the browser on computers and Android phones, opens in Apple’s own AR viewer on iPhone, costs from $99 a month with no try-on limits (fair use applies) and is set up with you on your own frames. See the full comparison.
How does LessLens compare with other try-on vendors?
We compared ten virtual try-on vendors for eyewear stores on what each one states publicly: platforms, iPhone support, PD measurement, prices, usage limits, free trials and contract terms. Read the vendor guide, or see LessLens side by side with FittingBox and Auglio.
Will it work with my store?
Send us your store URL and e-commerce platform. We’ll confirm the integration approach and the devices and browsers to test. A self-service Shopify or WooCommerce marketplace installation is not offered on this site yet.
Do you already have my frames?
We need the exact model and variant to confirm a match. If a frame is not available, we’ll discuss whether it can be digitized and what that work involves.
How much does a pilot cost?
The pilot runs for 60 days from the day the try-on button goes live, on up to 20 of your frames, with no subscription fee. Frames from our catalog are free; new 3D models are $39 each, credited in full to your subscription if you continue. Plans start at $99 a month for up to 50 frames, with no limits on try-ons (fair use applies). See pricing.
How do we know if it’s working?
Agree what success means for your store before the pilot. You might compare try-on engagement and purchase conversion. The effect depends on your audience and setup; we don’t assume a fixed sales uplift.
What do you need to get started?
Your store URL, e-commerce platform, a few representative product links and the approximate number of frames. The pilot form takes a minute; a call is optional.
LessLens for business
Let them see
their next pair.
Start with your store and a few frames.
Let’s explore what a pilot could look like.
Takes a minute · or write to [email protected]